top of page
Roger Pettingell

Luxury real estate is witnessing a dynamic shift in 2023, and a significant driver of this transformation is the changing demographics of high-net-worth individuals. As the preferences and values of luxury homebuyers evolve, so do the trends in this exclusive market. In this article, we explore how demographics are shaping the luxury real estate landscape and driving the directions that are making waves this year.


Younger Affluence


One of luxury real estate's most prominent demographic shifts is the rise of younger, affluent buyers. Millennials and even some from Generation Z are stepping into the luxury market earlier than their predecessors. These tech-savvy, younger buyers bring a fresh perspective on luxury, focusing on sustainability, technology, and integrating smart home features.


Urban Luxury Living


Younger luxury buyers are often gravitating towards urban living. The vibrancy of city life, cultural attractions, and the convenience of amenities at their doorstep are appealing to this demographic. As a result, luxury real estate in urban centers is experiencing high demand, with penthouses, lofts, and condos in prime locations being particularly sought after.


Second Homes and Vacation Properties


Another trend driven by changing demographics is the increase in demand for second homes and vacation properties. The younger affluent buyers are more inclined to invest in holiday homes, beachfront villas, and mountain chalets, seeking escape and adventure in addition to their primary residence.


Eco-Consciousness


The younger demographic of luxury buyers is notably eco-conscious. They are inclined to invest in properties that are environmentally friendly and sustainable. Sustainable features like energy-efficient designs, solar panels, and green building materials are beautiful, aligning with their values of responsible living.


Multi-Generational Homes


High-net-worth individuals are showing a growing interest in multi-generational homes. These residences are designed to accommodate extended families, often including grandparents, parents, children, and live-in staff. This trend caters to the desire for both privacy and togetherness within the family and the need for extra space.


Elegance and Functionality


Buyers in 2023, regardless of age, seek homes that balance elegance and functionality. They want spaces that are visually stunning and practical for modern living. Homes with features like home offices, private gyms, and well-organized storage areas are beautiful.


Security and Privacy


The need for security and privacy is a shared concern among luxury homebuyers of all ages. Gated communities, advanced security systems, and innovative privacy features are standard requirements in luxury properties. High-net-worth individuals want to safeguard their investments and ensure their residences' utmost peace and tranquility.


Luxury Rental Market


While many luxury buyers are seeking to own prestigious properties, some are leaning towards renting instead. This trend is driven by the desire for flexibility and the opportunity to experience living in various luxury locations worldwide. Luxury rentals are an appealing option for those who want the perks of a high-end lifestyle without a long-term commitment.


In conclusion, changing demographics are shaping the luxury real estate landscape in 2023. The rise of younger, affluent buyers, the preference for urban luxury living, the demand for second homes and vacation properties, the interest in multi-generational homes, the emphasis on elegance and functionality, the need for security and privacy, the allure of the luxury rental market, and the eco-consciousness of buyers are all influencing the trends in this exclusive market. As luxury real estate continues to evolve to meet the needs and desires of this diverse demographic, the future promises to be an exciting and dynamic era for high-end property investments.

Roger Pettingell

You need the top real estate agents in Sarasota, Florida, to help you whether you're trying to purchase or sell a house there. The leading real estate agents in Sarasota can be found by considering a wide range of distinct aspects. For instance, there are different types of real estate agents, including brokers, full-time agents, and even part-time agents. It would be best to consider how long the real estate agent has been in the industry. They will be more knowledgeable and experienced the longer they have been in the field.


A Sarasota, Florida, real estate agent manages the routine but essential procedures of purchasing and selling a home throughout the year. An appraisal, a mortgage, a house inspection, a title search, and a closing are examples of those particulars. The best real estate agent in Sarasota, Florida, can assist you in making the most of your investment.



In Florida's Sarasota, there are a lot of real estate brokers. However, which real estate agents will best serve your needs? Some real estate agents specialize in a specific area or zip code, while others are appraisers. The best course of action is to deal with a real estate agent specializing in the region you wish to buy in, such as the Sarasota Bay Area, Bradenton, Manatee County, or the islands.


Roger Pettingell has assisted wealthy property sellers and buyers throughout his 35-year career as an expert in luxury homes. In the counties of Manatee and Sarasota, he is renowned for his knowledge of waterfront and upscale properties.


The International Luxury Alliance Network of Coldwell Banker includes Pettingell as a member. This network of luxury property marketing specialists represents more than 12 billion dollars worth of transactions.



Pettingell has been ranked as Sarasota County's top Coldwell Banker Realty agent for thirteen years running. He also spent eleven years at the top of the Manatee County MLS list.


Pettingell has sold more than two billion dollars worth of the real estate. He has also sold luxury residences worth more than $2.4 billion in Sarasota and Manatee counties. He belongs to the Coldwell Banker Global Luxury Property Specialists group as well.


Sarasota offers a vibrant waterfront lifestyle, exciting shopping, and unique museums on Florida's gulf coast. It also has some of the most beautiful beaches in the entire globe. Even though the region is undoubtedly not for everyone, it is worth visiting. You can find something to meet your needs, whether you're seeking a place to call home or a destination for a family vacation.


Despite the absence of an income tax in the region, it still has some of Florida's wealthiest citizens, and the finest realtors in the city can provide you with all the information you need to make an informed choice. If you're looking for a waterfront property, luxury home, or apartment, you can locate a competent realtor who quickly points out things you don't know.


It takes a lot of work to determine the top ten real estate brokers in Sarasota, Florida. After all, the city is home to hundreds of realtors. But these top 10 represent the best of the best. They are also the actual industry shakers and movers.


The top realtor in Sarasota, Florida, has unique abilities and qualities. They may assist you in creating a mental image of your ideal home and are expert marketers and negotiators. They are also skilled at traditional tasks like home staging and repairs. A native of Sarasota, Florida, proud of her community and wants to preserve it that way is the finest real estate agent there.


Selecting the ideal real estate agent can take time and effort. The choice to work with the best realtor can significantly impact your home-buying experience, whether you are a first-time buyer or an experienced seller. Thankfully, HomeLight provides a matching service that links sellers with their neighborhoods' top real estate professionals.


Customers obtain matches from HomeLight's automated agent-matching service in seconds. Users can compare agent matches with ease thanks to the customer dashboard. Additionally, it offers crucial details about every game. It demonstrates that agents have successfully closed homes in the users' neighborhoods and accomplished a lot. It also contains valuable background data for each agent.


It costs nothing to use HomeLight's agent matching service. Customers only pay agents when a transaction is completed. In most circumstances, a fee of 2.5–3% of the purchase price will be assessed.


Roger Pettingell

For many different reasons, a lot of individuals sell their houses. A desire to relocate closer to family or adopt a different lifestyle, as well as job losses and gains, can all play a role. Few individuals, nevertheless, attempt to time the market. Most Sarasota property owners sell their properties every two to three years to explore other city areas.


Nikola has been a resident of the area for five years and works as a real estate agent in Sarasota, Florida. He is dedicated to assisting his clients in finding the ideal match for their requirements. He speaks Russian and Serbian and is an expert in South Florida real estate. Before arriving in the United States, Nikola resided in Cape Cod, Massachusetts. He likes practicing martial arts and going on hikes and is very good at communicating. He also makes a point of aiding the senior citizens in his community.


You've come to the perfect site if you're looking to purchase a Sarasota residence. The city is renowned for its stunning beaches, and fantastic real estate can be found here. Sales do, however, move quickly due to the quantity being restricted. A Sarasota property may be taken off the market with the assistance of a top real estate agent in only 55 days.


Nikola has been in the real estate industry for more than 16 years. He has executed transactions in several localities, including Ellenton, Samoset, and Bayshore Gardens. He has a financial degree as well.


Shayla Twit has worked as a real estate broker for more than ten years. She is a top producer in locating the ideal residences for her customers. She specialized in waterfront mansions and opulent condominiums in the real estate industry. She has assisted many affluent customers in discovering the perfect place as a Coldwell Banker Global Luxury realtor.


Shayla Twit has a license as a Real Estate Sales Associate, allowing her to provide real estate services. To keep her right, she must be employed by a licensed owner-developer or real estate broker. A minimum of 14 hours of continuing education must be included in the 45 hours of post-license instruction she must complete every two years.


Shayla Twit has been selling upscale properties in Sarasota, Florida, for more than ten years. Additionally, she manages an Instagram account where she posts images and videos of exciting events in Sarasota. Florida is a well-liked vacation spot, and Sarasota tops the list for beaches, culture, and delectable cuisine. Shayla Twit frequently replies to comments left by her fans on Instagram and enjoys staying up to date with local events and trends.


A leading provider of bespoke waterfront luxury houses is Murray Homes. They provide rigorous attention to detail and use cutting-edge technology and materials to ensure long-lasting value. The best option for luxury home buyers is their better architecture and finishes. Their track record and unrivaled reputation speak for themselves. Murray Homes is, therefore, your best option whether you're looking to purchase a luxury house or are thinking about a refurbishment project.


The firm, which has been operating for more than 40 years, is family-run. This house builder is a delight to work with and pays close attention to every last detail. The business's proprietors, Steve and John Murray have a wealth of knowledge in the building sector. They work with trustworthy subcontractors and manage every project from beginning to end.


Custom houses and luxurious renovation are Murray Homes' specialties. This group has years of expertise in luxury renovations and designing unique homes. Murray Homes uses only the most excellent materials and technology, concentrating on even the minute details. As a result, you may be confident that your house will be constructed to last and create value.


One area that has spent time and money revitalizing real estate in downtown Sarasota. As a result, the city has had multiple booms and busts, with correspondingly rising building and land prices. Because of this, it has undergone several rounds of reconstruction and now features a striking skyline of high-rise buildings. As a result, downtown Sarasota has recently seen prosperity, but the city has struggled to keep and increase its population.


Over the past few years, the real estate market in downtown Sarasota has boomed. Consequently, many outdated constructions have been transformed into condos. Apartments and hotels have now been built on other empty properties. Additionally, Laurel Park and other once working-class areas have been transformed into opulent mini-mansions, with prices starting at $500,000 and higher.


Bertha Palmer, a socialite from Chicago, came by boat to Sarasota Bay in 1910 and praised the surroundings. She bought tens of thousands of acres south of Sarasota and north of Tampa the following year. Owen Burns, a second Chicagoan, pays $35,000 for a 75% stake in Sarasota and launches a native infrastructure-improvement initiative. He added utilities, paved streets, and constructed seawalls.

bottom of page